Search Engine Marketing depends on a lot of factors. Your industry, your geography, your consumer base. We keep all that in mind. Search engine marketing in Toronto may need to work differently than Search Engine Marketing in say, Atlanta or Dallas.

We start with a brief and we have a discussion with your marketing team. This could span more than one telecon so that we know what your expectations are and what customers are you feeling you should target. Remember sometimes, what we assume to be the right strategy for targeting may be wrong! So we separate the assumptions from the theories and the facts. A competitive analysis is thoroughly done.

Then we do a pilot SEM and start playing with variables. We use extensive in-house SEO and SEM tools, data analysis theorems and make use of in-depth experience. We decide on the search engine-marketing plan and campaign specs. These, the budget and proposed ROI is discussed with you.

Once we have a joint approval to begin the Search engine marketing campaign from the company, we launch and measure continuously the response. The SEM Campaign is tweaked. Please note that in some cases the SEM campaign may just be part of a bigger online marketing campaign so obviously that is kept in mind.

The feedback loop is then run and the ROI or other deliverables in terms of targeted visitors, relevant visitors, relevant leads or even Sales is measured and the success of the campaign is decided which decides our compensation. This goes on as a loop with continuous improvement until we feel we are at an OPTIMUM SPEND FOR TARGET (OSFT™) level and at which the ROI will decrease on further tweaking or increasing campaign intensity. This OSFT™ is then maintained.

Our focus is on saving you money and getting results and we are the first company who is willing to commit our charges on a ROI basis or Return on Investment.